YouTube is a platform which provides an ideal creator with many monetizing options to build their income, mainly Advertisement, Super chats during the live stream, sale of merchandise and channel memberships. Besides these, a YouTube creator can earn surplus income by providing individual promotion of recognized brands in their videos. The difference is that YouTube has a share in your income earned through its monetizing options whereas all of the bucks are yours in case you sign up with a brand individually for a promotion campaign, commonly called sponsorship.
But here comes the twist, when a creator signs up for a promotion campaign he/she is often underpaid for his/her service by the brands. The main reason is that maximum creators do not have knowledge about how much their service is valuable and they often lack negotiation skills to set the best price for their deal.

So negotiate wisely and get paid for your actual worth. The brands will always try to convince you by making feel you special like mentioning in E-mails that they have been with you or watching your channel since the beginning and they 'll try their best to create a good image of theirs in your mind to prevent further negotiations emotionally. So that they can win a cheap contract. But you too be ready to negotiate hard…..
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